The Flooring Growth Hub Method
High-Intent Flooring Leads, On Demand.
We build and manage the entire engine: Google Search Ads, instant quoting, and speed-to-lead SMS, all tuned to one job: putting homeowners who are actively searching for flooring in front of you. The proof so far: $68K managed, 1,004 leads, $67.99 each.
Flooring contractors deserve lead flow they can count on.
Most flooring businesses live and die by word of mouth and unpredictable referral cycles. When the phone goes quiet, revenue follows, and the typical fix is handing money to a general marketing agency that has never sold a square foot of flooring in its life.
We believe flooring contractors should own a lead system that produces qualified, high-intent customers on demand, without wasted ad spend, without long contracts, and without learning digital marketing themselves. Your floors are the craft. Your pipeline shouldn't be a gamble.
That belief is why everything we build is engineered for one industry: flooring.
A flooring-exclusive system, not another generalist agency.
Because we work only with flooring contractors, we've already learned what converts. That specialization compounds into faster results and a far lower cost per lead.
Proven Flooring Keywords
We already know which searches turn into hardwood, sand & finish, and install jobs, so your budget skips the expensive trial-and-error phase.
Complete, Integrated System
Website, Google Ads, call tracking, CRM, and instant quoting all work together. Nothing leaks between disconnected tools.
Speed-to-Lead
The Flooring IQ quote tool and automated SMS reach homeowners the instant they raise their hand, when they are most likely to book.
Automated Nurture
Email and SMS sequences follow up on every estimate and re-engage quiet leads, so warm prospects never slip through the cracks.
Transparent & Owned by You
Everything runs under your brand. You own the leads and the data. Ad spend goes straight to Google with no markups.
Always Improving
We continuously optimize campaigns and conversion rates, and roll out new tools like Conversation AI as they launch.
A done-for-you lead engine, fully managed.
We build, launch, and manage the entire system for you, typically live within 7 days. Here is everything working behind the scenes to fill your pipeline:
- Branded, conversion-focused website (licensed to you)
- Google Search Ads built and managed by flooring specialists
- Flooring IQ instant quote tool with speed-to-lead SMS
- CRM with lead capture, pipelines, and notifications
- Call tracking and full lead attribution
- Lead Nurturing System: email & SMS campaigns (Beta)
- Conversation AI: voice, SMS & chat appointment setting (Coming Soon)
- Ongoing optimization, reporting, and strategy support
The Numbers Behind the System
All-time Google Search Ads performance from flooring contractors running the Flooring Growth Hub system, broken down by campaign type and by client.
By Campaign Type
Cost per lead across all clients, by the three flooring campaign types we run.
Hardwood
High-value hardwood install searches across both markets.
Sand & Finish
Our highest-volume category, refinishing demand at scale.
Flooring Installs (General)
Broad install intent at our lowest cost per lead.
By Client
All-time account performance for each flooring business on the system.
Lotus Floor & Home
Carpet One of Livermore
Campaign-Level Breakdown
Every active campaign, by client and campaign type.
| Client | Campaign Type | Ad Spend | Leads | Cost / Lead | Conv. Rate |
|---|---|---|---|---|---|
| Lotus Floor & Home | Sand & Finish | $38,241 | 555 | $68.90 | 10.72% |
| Lotus Floor & Home | Flooring Installs (General) | $12,147 | 219 | $55.47 | 9.70% |
| Lotus Floor & Home | Hardwood | $8,204 | 126 | $65.11 | 7.85% |
| Carpet One of Livermore | Sand & Finish | $4,855 | 51 | $95.20 | 7.17% |
| Carpet One of Livermore | Hardwood | $4,819 | 53 | $90.93 | 7.92% |
| All Campaigns | $68,265 | 1,004 | $67.99 | 9.63% | |
Figures reflect actual all-time Google Ads account performance for active clients. Individual results vary based on market, budget, and service area. Past performance is not a guarantee of future results.
Want Results Like These?
Book a strategy call and we'll show you exactly how the system would work for your flooring business and service area.
Book Strategy Call